As a European manufacturer based in Italy, Pidielle SpA has grown significantly in stature since being conceived over 40 years ago. Working initially as the UK master distributor for the Elgon brand, Brand Performance worked very closely with the owners of Pidielle in adapting, renaming, repackaging and re-positioning of the Elgon brand to fit with the UK and wider markets outside of Europe.

In addition, Brand Performance developed a high impact, simplified educational format, which was delivered and trained into  an educational team  recruited  across the UK.