BRANDS & MANUFACTURERS
We advise on every aspect of a brand. We assess and evaluate its design, market position, and pricing. We develop its marketing and commercial plan,  communication, and social media strategy and then select the best routes to market.

Then, when the brand is fully prepared, we can even help introduce it to UK, USA and other international distribution channels.

In a market saturated with brands, those that achieve success have a solid point of difference. They understand and communicate intimately with their target market and have a diamond sharp focus on their positioning.

We work with you & your team to ensure this diamond sharp focus exists before moving on to the product development stages.

Based on the vision for the business, and the vision for the brand, the product story needs to be fully understood before moving to the chemistry stage. Fragrance, Viscosity,  Delivery Systems, and Packaging are all critical.

BP helps clients control this process, saving them time and money.

Regardless of how well-branded your company is or how wonderful the products are, at the end of the day, it all comes down to being set up efficiently to be able to live up to the demand you have created or plan to create.

Getting your internal organizational & communication processes in place is key to your success. Brand Performance has years of experience to help in this very important area of your business.

All brands, big, small, or just starting up, need to understand where and how their brand is being sold and how to consistently deliver a strong consumer experience that drives the necessary revenue to operate and build the business. Without a well-thought-out distribution strategy, you won’t have much of a business. Sales bring sanity to the business world and MUST be at the top of a business agenda every year, every month & every day!

Brand Performance helps you identify sales channels, methods, and vertical strategies to ensure the right consumers are being reached and delighted. ‘Let's get a Website!’ ‘Let's get Twitter!’ ‘Let's get everything available to make sure our brand is ‘out there!’ These are words spoken by many CEOs, Marketing or Sales Managers across the World, and who can blame them? However, understanding the ultimate consumer of your product or service determines how to address your online strategy. Many brands don’t maximize the social media channels and might overspend their budget ‘getting it out there!’

Brand Performance will help you narrow down the online strategies to formulate plans and actions focused on your target consumer.