As founders of Fuel Hair, Brand Performance created and developed the brand, products, operational infrastructure, education curriculum and social media channels along with launching the brand into the full-service professional beauty distribution network.

The rapid success of Fuel meant that the company required new investment partners, and during our search an offer was made to purchase the brand in its entirety! Fuel is now owned and managed by Basim Shami of Beauty Elite Group.

The Salon House brand is owned, managed and operated by Brand Performance Ltd in the USA. The concept was founded & developed by BP and launched with careful precision to attract the discerning stylist to an opportunity to own, run and develop their own salon business.

Since launching Salon House in 2013, the salon suites market continues to grow across the USA, making the Salon House brand prime for investment partners or acquisition, while it operates a highly rewarding, stylist centric and highly profitable business.

Brand Performance were engaged primarily to assist a transition of the FHI Heat brand following an acquisition in 2010/2011. We worked closely with the new owners, original founders, and the FHI Heat management teams, to ensure stability and growth were maintained during such a huge change.

We oversaw and were involved in a number of projects including; Design and production of a new and significant trade booth; The development and marketing of 2 new appliance lines; along with conducting detailed market research for the Brazilian market.

As a European manufacturer based in Italy, Pidielle SpA has grown significantly in stature since being conceived over 40 years ago. Working initially as the UK master distributor for the Elgon brand, Brand Performance worked very closely with the owners of Pidielle in adapting, renaming, repackaging and re-positioning of the Elgon brand to fit with the UK and wider markets outside of Europe.

In addition, Brand Performance developed a high impact, simplified educational format, which was delivered and trained into an educational team recruited across the UK.

The Stone brand has been developed for use in the Professional Hair & Beauty sector. A contemporary approach that truly reflects the style, creativity and passion of stylists & salon owners, looking to promote themselves with a powerful brand behind them.

Stone is designed to offer stylists a voice, reaching the highest levels of media attention, aligning with their desire to become the very best and to be recognized for their craft and vision.

Stone is deliberately left ‘unfinished’ in order that it can be further developed to fit numerous commercial possibilities, such as Media Centric Specialists, Scissors/Equipment Manufacturers, or Education Providers.

Contact us for more details of how you can own the Stone brand.

Involved in the formative years of Agenda Salon Concepts, we conducted detailed research in to the Salon Stationary market in the UK, followed by a successful launch of the Agenda Salon Stationary line. This line of products continues to grow in sales despite the massive upturn in computerized managed systems in the last 10 years, with interesting appointment cards, salon accounting material, wall posters etc.

BP continues to work with the owners of ASC periodically as the company expands its product offering, including sourcing from international manufacturers.